Baskin Robbins

Mobile App. Released Nov 2016

Easier ordering & better deals!

I closely worked with the client and their branding agency to develop the Baskin-Robbins mobile app from concept to completion. The goal was to create an app that offers unique ways to get special deals, coupons, personalize events, order cakes, and finding shops.

Detailed prototypes and annotation of wireframes was essential for the product to get approved by stakeholders and engineers. I was the Lead UX designer responsible for finalizing and improving design assets for development implementation. We have launched all releases on deadline and continue to improve the UX for conversions.

GET BASKIN-ROBBINS DEALS
You can get access to coupons and promotions right from the app! Any time there’s a special offer or flavor update, you’ll be one of the first to know about it!

PAY RIGHT FROM THE APP
Paying for your favorite treats is now simpler than ever. You can add and manage gift cards right from the app. Then, all you have to do is scan your app at the register and you’re good to go! You can also manage and reload your Baskin-Robbins Card right from the app.

CELEBRATE MORE EVENTS
There’s always a reason to celebrate at Baskin-Robbins! Stay on top of Baskin-Robbins events as well as any events that you create and manage through the app. We’ll remind you about all the upcoming birthday parties, anniversaries, play dates and any other excuses you find to celebrate!

LOCATE A SHOP
Whether you’re heading home from a game or wandering around after a late movie at the theater, finding the closest Baskin-Robbins is always just a tap away!

SEND A MOBILE GIFT CARD
You’re not the only one excited for ice cream! Feel free to send a mobile gift card to anybody with a sweet tooth. Just choose a design and send the card digitally via email or text message.

BROWSE THE MENU
Stay up to date with new flavors, seasonal treats, nutrition information and pink spoon ratings. In addition, using the Baskin-Robbins app lets you filter out products that contain any allergens that you or your family members may be allergic to.

Download App