Ecommerce Website. Released 2014

I was the lead UX Designer & Developer for Hyperkin’s retail and wholesale website which served multiple countries. The website requires a lot of maintenance for its massive user activity and inventory of products. Multiple UX/UI iterations have¬†played a major role in our online success.

Information Architecture was the most valuable tool for me to structure thousands of pages, categories, and items for our users to easily navigate. Improvements in SEO, site performance, attention to accessibility, complexities with large orders, filtering products, on-boarding flow, and checkout conversion was a few of our successful projects. I learned a lot managing a site with this much complexity and maintenance.