Loungefly

Website Redesign. Released 2011

Loungefly has become a premiere contemporary accessory company with a wide selection of licensed accessories including Disney, Hello Kitty, My Little Pony, Paul Frank, Crowded Teeth, Peanuts, and more. Their website Loungefly.com is a collection of unique bags, accessories, and t-shirts available for purchase and stay current with their latest news.

My Role

Tumbleweed Agency hired me as lead designer for the redesign and development of their website with a migration of account and product database to the Magento platform. Responsive design was an important requirement that influenced a mobile first approach to the framework. I utilized Bootstrap and a customized Magento theme for a successful delivery.

The Challenge

Develop a tool within the Burger King® mobile app to order regular menu items or customize sandwiches by adding or removing the ingredients. Allow customers to preorder their meal and pick up at any Burger King® restaurant.

Identify The Pain Points

Multiple customer journey maps of different personas were created to help empathize with users and identify pain points in the ordering experience. User personas were heavily influenced by the Burger King Facebook page which consists of over 8 million subscribers. User interviews have also been conducted to gain a deeper insight into their ordering journey.

Identify The Pain Points

Multiple customer journey maps of different personas were created to help empathize with users and identify pain points in the ordering experience. User personas were heavily influenced by the Burger King Facebook page which consists of over 8 million subscribers. User interviews have also been conducted to gain a deeper insight into their ordering journey.

Identify The Pain Points

Multiple customer journey maps of different personas were created to help empathize with users and identify pain points in the ordering experience. User personas were heavily influenced by the Burger King Facebook page which consists of over 8 million subscribers. User interviews have also been conducted to gain a deeper insight into their ordering journey.

Identify The Pain Points

Multiple customer journey maps of different personas were created to help empathize with users and identify pain points in the ordering experience. User personas were heavily influenced by the Burger King Facebook page which consists of over 8 million subscribers. User interviews have also been conducted to gain a deeper insight into their ordering journey.