Moving Art Smart TV App MOVING ART™ is a channel we developed for multiple platforms that will transform television and mobile devices into an immersive experience. MOVING ART™ contacted IRIS.tv for the distribution of their videos across different smart TV’s, kiosks, and tablets. IRIS.tv came to me for UX/UI solutions with a minimalist approach that reflected the MOVING ART™ brand. Extensive research on their target market was executed through personas, surveys and competitive analysis from similar products. I learned a lot about larger screen design and it’s complexities with resolution ratios.