Simplifying the
digital narrative

Welcome! I’m Avel Culpa, Product Designer specializing in e-commerce and consumer apps. I simplify complex product problems into stories that connect to our human needs.

Driveway

Optimized for responsive control to sell or trade your car online.

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Nike

Enterprise tool to quickly manage merchandise & inventory data.

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Photo Analyst

Analyze and organize your best photos instantly with AI.

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Policy Algorithm Tool

Valuation algorithm interface to price the vehicles of customers interested to sell their cars online.

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Burger King

Official iOS & Android app to order online & access rewards.

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Baskin Robbins

Ordering & interactive cake builder that's still used today.

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