Simplifying the
product narrative

Hello, I’m Avel Culpa, product designer with 12 years of experience building eCommerce and Consumer Apps.

Gap Inc.

Unified four brands into a cohesive and scalable multi-themed design system.

Nike

Enterprise tool to quickly manage merchandise & inventory data.

Burger King

Official iOS & Android app to order online & access rewards.

Driveway

Optimized onboarding experience to sell or trade your car online.

Policy Algorithm Tool

Valuation algorithm interface to price the vehicles of customers interested to sell their cars online.

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