Avel Culpa

Welcome to my selected work. I am currently a UX/UI Designer at Nike.

I am forever a student of design and human behavior. Design is understanding how the world and communication is changing. I build with purpose and research with empathy.

Baskin Robbins

I helped their brand develop a mobile app to offer customers unique rewards and increase restaurant engagement. See how I prioritized the users’ needs to meet the business goals.

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Burger King

Earn rewards, access coupons, pre-order your meal, and find your nearest BK restaurant anytime, anywhere. We successfully optimized the ordering experience & simultaneously designed for iPhone & Android.

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Task management program to improve efficiency for a furniture manufacturing company. GoCenter is a source of analytics that simplifies the gathering of progress reports, troubleshooting, inventory, and sales that are crucial to the success of a project.

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Hyperkin.com is an online store with powerful tools to process large quantity orders for wholesale-retail businesses around the world. This is your favorite video game store’s favorite video game store.

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My UX Process

There is a variety of UX tools to select from but with enough experience, a designer will learn which of the tools is appropriate for solving specific design problems. I’m a nerd for the process.

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