Simplifying your digital narrative

Welcome! I’m Avel Culpa, an experienced Senior Product Designer specializing in ecommerce and enterprise. I help elevate brands, products, and service stories by navigating human communication shifts. 

Burger King

Official iOS & Android app to order online & access rewards.

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Nike

Enterprise tool to quickly manage merchandise & inventory data.

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Baskin Robbins

Ordering & interactive cake builder that's still used today.

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Driveway

Optimized for responsive control to sell or trade your car online.

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Policy Algorithm Tool

Valuation algorithm interface to price the vehicles of customers interested to sell their cars online.

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