Simplifying the
product narrative

End Product is the creative portfolio of Avel Culpa. Leading end-to-end Ecommerce and Consumer App experiences.

Gap Inc

Gap Inc. operates four iconic brands on a shared shopping platform, but over time each brand evolved its own design patterns. I helped define the foundational design system that unified all brands & enabled cross-brand theming.

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+2%
Conversion lift
+30%
Increased speed to market
+35%
Improved site performance

Driveway

Driveway is an automative retail site where you can buy, sell, or trade your car. Ihelped optimize the sell and trade product experience by building features that provide security, trust, and transparency in the onboarding process.

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+30%
User retention
Features released
+4
-$100k
Reduced mail costs

Nike

We built a merchandise data manager that global users depend on for their daily tasks and generate reports for retail product offerings.

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+2%
Adoption rate
+30%
Improved app performance
-50%
Reduced task time

Burger King

Burger King is a popular restaurant chain with over 7000 locations. We successfully built a native mobile app that allows customers to preorder, earn rewards, view coupons, and find the nearest restaurant location.

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4.7/5
2017 App store rating
#8
App store category ranking
+7k
Restaurants supported