Simplifying the
product narrative

Hello, I’m Avel Culpa, Product Designer with 12 years of experience leading end-to-end Ecommerce and Consumer App experiences.

Selected Work

Gap Inc.

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Unified four brands into a cohesive design system, driving a + 2% increase in conversion.

Driveway

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+ 20% increase in quality account creation with an optimized end-to-end experience for selling or trading a car online.

Nike

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Enterprise tool to quickly manage merchandise & inventory data.

Burger King

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Official iOS & Android app to order online & access rewards.

Policy Algorithm Tool

Valuation algorithm interface to price the vehicles of customers interested to sell their cars online.

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