Simplifying the
product narrative

End Product is the creative portfolio of Avel Culpa. Leading end-to-end Ecommerce and Consumer App experiences.

Gap Inc

Gap Inc. operates four iconic brands on a shared shopping platform, but over time each brand evolved its own design patterns. I helped define the foundational design system that unified all brands & enabled cross-brand theming.

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+2%
Conversion lift
+30%
Increased speed to market
+35%
Improved site performance

Driveway

Driveway is an automative retail site where you can buy, sell, or trade your car. I helped optimize the sell and trade product experience by building features that provide security, trust, and transparency in the onboarding process.

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+30%
User retention
Features released
+4
-$100k
Reduced mail costs

Nike

We built a merchandise data manager that global users depend on for their daily tasks and generate reports for retail product offerings.

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+2%
Adoption rate
+30%
Improved app performance
-50%
Reduced task time

Burger King

Burger King is a popular restaurant chain with over 7000 locations. We successfully built a native mobile app that allows customers to preorder, earn rewards, view coupons, and find the nearest restaurant location.

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4.7/5
2017 App store rating
#8
App store category ranking
+7k
Restaurants supported