Nike is the largest apparel brand in the world with software challenges that continue to quickly evolve with the company's growth. We built a merchandise data manager within an enterprise tool that global users depend on for their daily tasks.

Case

The Challenge

Users need to improve how they monitor and react to merchandise alerts data within one tool. Tedious and manual alternatives became the standard process as users outgrew the existing software’s original functionality.

My Role

Lead designer responsible for UXUI and research for enterprise software that supports our global users. Facilitate collaborative workshops and stakeholder alignment.

Solutions

Grid Layout

The solution offers a comprehensive view of merchandise data in a grid layout, mirroring organizational documents. This format ensures seamless data translation and introduces new functionalities for power users. Customizable displays enhance individual reporting needs and scanning efficiency.


The layout features containers, rows, and columns, each with scrollable content tailored to its category. This setup automates manual tasks, streamlining merchandise report creation.

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Dynamic Content

The merchandise grid allows for easy scanning with filters and personalized settings, combining innovative data displays with familiar document layouts. Research revealed multiple alert management and edit opportunities that could improve task workflows. We built the following feature enhancements to empower user capabilities.

  • Alerts Filter enhances data organization & discoverability.
  • Category Features include unique content for each column to summarize its complex data. Key info is surfaced.
  • Information Flyout is an expanded view of alert history.


Dynamic scrolling provides quick scanning and management of merchandise data in one screen


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Custom Profile Settings

Profile Settings to create multiple default grid views. Usability tests revealed that users need to apply different filter and data combinations depending on the report but it's difficult to manually adjust the variances every time. Profile settings allow users to modify the grid to their personal preference for a quicker and accessible analysis of the alerts.

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Research

Identify & Prioritize User Needs

A Mind Map was made to visualize the synthesis of user interview data and feature requests. The mind map also influenced the design strategy for prioritization and level of effort. We were able to quickly understand what the problems was, engage in discussion, and analyze for feasibility based on the non linear insights of the mind map.

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Usability Testing

Prototypes of low fidelity wireframes were used to validate usability and test new concepts to determine their value. Prototypes helped make improvements for filter and data organization interactions. We learned too many design patterns were introduced that increased cognitive load which made the app feel complicated.

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Research 4

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Learnings

  • This project provided a valuable opportunity to delve into the intricacies of data management and the simplification of complex information for a visual interface narrative. I gained insights into aligning key performance indicators by integrating both business and product metrics.
  • While prototype tests offer initial feedback, they don't fully capture user satisfaction. By leveraging data analytics, we gained significant insights into actual user behavior, which helped us assess the long-term viability of the features in real-time.
  • Despite an successful adoption rate, some users continued to rely on their original methods to complete their tasks. This slower adaptation was expected, and to address it, I, along with team leaders, facilitated documentation and open training sessions to boost user engagement.

Outcomes

  • The alert manager was released with an immediate adoption rate as it replaced hours of manual processes riddled with user errors.
  • The system's performance improved significantly with the introduction of notification debt management, allowing users to efficiently handle large data volumes and tailor information to specific needs.
  • The high fidelity mockups received an overwhelmingly positive response during our initial presentation. Users were delighted with the user-friendly interface and the substantial time savings the tool provided.